Process Analysis Essay on Bias in Research Example | Topics and Well Written Essays - 750 words

Process Analysis on Bias in Research - Essay Example In regards to the research process, Knox (2010) stated that bias is inaccuracy in data that arises from the manipulated method of data collection and analysis that was employed in the research process.  In regards to the research process, Knox (2010) stated that bias is inaccuracy in data that arises from the manipulated method of data collection and analysis that was employed in the research process.  With reference to the writings by Sharot (2012, P. 8), cognitive bias is described as â€Å"mental errors that arise from simplified information strategies.† Hammersley (1999) further added that cognitive biases are mental errors that are predictable and consistent, and they differ from biases because they are not caused by the personal interest that leads to an inclination towards a preferred outcome. This, therefore, means that cognitive bias is caused by subconscious mental strategies that are used during information processing.   The impact of bias on research, why and how it is important to know bias When a researcher has a bias in the research process then it means that he or she will set the research design in a biased manner in order to obtain the preferred results. Additionally, the data collection process, as well as the sources, will be skewed in a manner that will conform to the results that the research prefers to obtain. To reinforce further the biases, the researcher will manipulate the data analysis process to be reassured of achieving the desired findings or results.   Osterlind (1983) stated that biases in the research process lead to the attainment of results that are not very real or factual more so when the findings are compared with the findings obtained from a research process that was unbiased. Osterlind (1983) further stated that when a research process is conducted through bias then the recommendations from the research are likely to be ineffective or invalid. This is because; the anal ysis of the problem was conducted from a biased perspective rather than from a factual perspective.   Weisberg (2010) in his writings summarily stated that the impact of bias on research is that it lowers or eliminates credibility in the entire research process and even the credibility of the research findings. Additionally, a biased researcher will also suffer from credibility issues and his or her research proficiency may be brought into question as to whether they are genuine or not.